On Thursday, December 2nd, we held our official Press launch party at Tokyo Record Bar.
Located in the heart of the Greenwich Village, TRB is an underground restaurant/ listening room that pays homage to the jewel boxes of vinyl in Japan, where guests are assured to enjoy a night filled with great food, booze and the best part… a selection of songs chosen by each guest.
This venue was a match made in heaven for WESAKE, as TRB itself played a role as inspiration for the development of the brand. “WESAKE is all about pairing sake with good food, good friends, and good music, and what better way to celebrate our launch than doing it in a place that has greatly contributed to my love for nights out with sake.”- says Pablo Rivera, Founder.
Among the attendees were contributors from various media outlets such as Yahoo!, New York Times, Rolling Stone, PopSugar, VinePair, Vice & more. We all paired WESAKE cans with a seven course izakaya style dinner that included tagarashi popcorn, spicy cucumbers, fried oysters, wagyu tater tots and why not? a slice of “dessert pizza”.
And if the mix of chilled, delicious sake and great food hadn’t already set the mood for a great evening, the final playlist, which was made up of songs chosen by each guest, sure added the secret element to the night’s vibe.
Guests were having such a great time, that when the DJ told us the final song was about to play, no one was ready to leave yet, just as it always happens on the best nights out in NYC.
We had so much fun, and loved how this event helped us continue to validate our idea that sake tastes better with music, and music sounds better with sake. If you want to visit Tokyo Record Bar you can make a reservation here, and if you want to get some delicious sake in a can delivered, you can order it here.
Special thanks to Benny and Amanda at TRB who made our night extra special.
About Us: We believe that sake is too good not to be enjoyed more often. So, we’re setting it free. WESAKE is a premium, delicious sake that comes in a can so that you can enjoy anywhere. It’s pretty simple, we’ve just made a good thing even better. Someone had to.