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About WESAKE

An invitation to discover sake together.

Great sake, made easy to love. Anywhere, with anyone.

A host raising a glass of sake at a wooden counter as guests toast back
01

Why we started.

Sake can feel formal, distant, or hard to understand. In Japan it isn't. It's poured with friends, family, and food, any day of the week.

We wanted that here: real, premium sake that's easy to pick up, easy to drink, and better shared.

Two brewers standing in front of the brewery
02

Brewed in Niigata.

We partnered with Kaganoi Shuzo in Itoigawa, one of the oldest breweries in Niigata, with centuries of craftsmanship behind every batch. Founded in 1650 on the old post road along the Sea of Japan, it was rebuilt after the 2016 Itoigawa fire.

Gohyakumangoku rice, local well water, koji, and yeast. Nothing else added.

  1. Hands spreading steamed rice on cloth to cool
    SteamWashed and steamed
  2. Two brewers checking rice by hand
    KojiStarch into sugar
  3. Two brewers stirring a steaming tank of sake mash with long wooden poles
    FermentFermented slowly

The Sakura bottle is its own sake, brewed in Kobe, Hyogo, with Yamada Nishiki rice. Brewery: [Brewery TBD].

03

Sake, rethought.

  • Jargon, now:Plain words
  • Hot carafes, now:Ice cold
  • Sushi bar only, now:Anywhere
  • A big commitment, now:One can

Nobody was telling you why. We are.

04

Out in the world.

From Tokyo to NYC, the Hamptons, LA, and everywhere in between.

Hisato Hamada of WAGYUMAFIA and Brooklyn Peltz Beckham holding WESAKE cans
A WESAKE can held up in front of Tokyo Tower
Drinking WESAKE at a summer party
WESAKE cans on a dinner table
WESAKE cans lined up on a DJ booth
A chef presenting a bowl of WESAKE cans
Three friends in Tokyo with a WESAKE can
Holding a WESAKE can in front of the neon sign
What the experts say

The pros are pouring it.

Kanpai

Centuries of craft, none of the ceremony.

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@drinkwesake

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