Behind the Brand
Notes from building a Japanese sake brand in America.
Entries
Stocked is not the same as asked for
Getting a bottle on the shelf is one job. Getting people to come back and ask for it is another.
Sake is a push category
Nobody walks into a bar and asks for a sake brand by name. That changes everything about how sake gets sold.
Why I'm sharing what I learn
Six years into building WESAKE, I'm sharing the lessons, challenges and experiments along the way.
