Why I'm sharing what I learn

I'm building a Japanese sake brand in the US. Six years in, I'm still learning.

I pitch retailers. Walk into bars and restaurants. Sit with distributors and buyers. Pour sake and figure out what makes someone give an unfamiliar product a chance.

With WESAKE, I believe great sake should be easy to discover, understand and enjoy.

Making that happen means working through distribution, margins, cash flow, and the difference between getting a product stocked and getting someone to ask for it.

Founders share the launch, the press and the new retail account.

The lessons that might save another founder two years usually stay private.

So I'm sharing mine.

What works. What challenges my assumptions. What I'm testing next.

I'm building WESAKE, and I'm sharing what I learn along the way.