Stocked is not the same as asked for

The hardest lesson in sake:

Getting a bottle stocked, recommended and seen doesn't, by itself, make people come back and ask for it.

WESAKE is in major retail chains, great venues, national press. Buyers tell us it performs well in their sake set.

The next step, people walking in and asking for it by name, is the one we're still working on. It's the hardest step in this category and the one that matters most.

Most founders measure placements and assume demand follows. In sake, it doesn't on its own.